Help
your clients to become top cellar managers,with the best cellaring
tool available
Why Promote Good Wine Cellaring.
Branding
Your wines, stored in a cellar and displayed in a cellar program,
are being constantly revisited with your brand repeatedly seen.
- Get your wine into cellars and your branding will last not for
one meal but for years.
Shelf
Once your wine is in a cellar, it is no longer competing with others
on the retail shelf - it is already a wine of preference.
- Your objective must be to get your wines into every home cellar.
Sales
According to many surveys, people who get their cellars well organized
will increase their wine purchases by over 50%.
- Make sure your wines are included when a new cellar is created.
Profit
There is equally strong evidence that the same cellarers lift their
purchase price of wines.
- Watch your high priced wines sell into cellars.
Drink-now Wines.
Other than those bought at a restaurant, most wines are taken home
for drinking “sometime soon”. Properly cellared and
recorded, these wines will be opened at the most appropriate
occasion and so better enjoyed. This might be within a week,
a month or a year or two depending on your recommendations.
- Ensure your wines are enjoyed to their best advantage by having
them cellared.
Aging wines
Wines stored incorrectly for aging might well disappoint. Those
stored correctly will give immense pleasure.
- Your wine aging advice must promote good cellar conditions and
management.
Anticipation
The anticipation in waiting for the moment of truth when a wine
is to be opened is a wonderful part of cellaring.
- During this anticipation period, your wine is constantly presenting
itself as a treasure in store.
Wine knowledge.
You probably spend some effort in developing your customers’
wine knowledge. While the common belief is that “wine-savvy” people
cellar wine, our findings disprove this. Many of our sales are
to those, starting out along the road of wine appreciation. Once
the cellar is in place, there is a greater incentive to develop
the appropriate knowledge to fill the cellar with the right wines.
- Get your customers to cellar and half the job of wine education
is done.
Join the Vinoté Cycle.
- Vinoté is the ideal cellar management tool.
- Vinoté leads to good cellaring habits.
- Good cellaring habits lead to more wine being cellared.
- Better cellaring leads to the confidence to purchase more
sophisticated wines.
- Vinoté is the ideal gift.
Email sales@vinote.com for
further information on branding options and wholesale prices. |
